Common UX Mistakes That Can Cost You
Even the most polished products can leak profits if common UX mistakes drive customers away. Poor #UX isn’t just frustrating—it costs businesses sales, retention, and market trust. In this article by Principal Product Designer James Williams, he shares a number of common UX mistakes and how to fix them for better business outcomes.
What’s Next for Retail? Key Takeaways from NRF 2025
From AI-powered personalization to next-gen supply chains and advanced loss prevention, this year’s NRF event showcased the key innovations shaping the future of commerce. Dive into our key takeaways and see what’s driving retail forward in 2025!
Five Ways AI is Tackling Healthcare’s Biggest Challenges
Innovation and necessity are coming together to demand new solutions for both age-old and evolving challenges in the healthcare industry, and AI is proving to be an indispensable ally. In this article, we explore five key ways AI is driving meaningful change across the industry.
Ten Essential Steps to Optimize Your Data for AI Implementation
Whether you’re just embarking on your AI journey or looking to refine an existing system, optimizing your data is the first—and potentially the most important—step. Through ten actionable strategies, paired with real-world examples from industries like manufacturing, finance, and retail, Principal AI & Data Consultant Ken Cavner will show you how to transform your data into a powerhouse that drives AI success.
zSpace Client Showcase
zSpace is a tech company that provides immersive learning experiences using virtual and augmented reality. In this client showcase, Jill Donnelly, Director of Strategic Initiatives at zSpace, discusses why they chose to work with Sparq (after interviewing over 20 potential partners!) and how invaluable our "team perspective" has been to their organization.
AI in UX
For Principal Consultant and UX Design Lead Joe Dallacqua, how to utilize AI in UX is a conversation he’s having every day. In this Tech in 2, Joe shares three ways he’s seeing AI help UX designers become not only more efficient, but more creative as well.
Personalization in Insurance
With so much data at their fingertips, insurers have an exciting opportunity to create a more personalized customer experience. In this Tech in 2, Client Partner John Suminski discusses how when data and the right technologies come together, this synergy can create highly personalized products and pricing.
BellXcel Client Showcase
BellXcel is a nationally-recognized nonprofit that empowers youth program providers with innovative solutions, services and resources that create meaningful impact. Learn how we partnered to build key functionality for the Arly platform, which has successfully reached over 100,000 scholars.
Modernizing Mobile App Measurement for Multi-Million Dollar Marketing Campaigns
A global consumer tech leader was investing millions in paid media but lacked visibility into 90% of campaign performance—limiting their ability to drive key business outcomes. See how we turned data blind spots into marketing intelligence.
New Trading Desk Enables Continued Growth for Top 10 US Bank
Following the merger of two major financial institutions, our client—a top 10 US bank—needed to expand their suite of offerings to attract new Fortune 500 clients and increase their competitive advantage. Learn how our expertise in complex capital market solutions helped us establish a state-of-the-art trading desk to fuel future growth.
Centralized Reconciliation System Transforms Payments Company’s Treasury Operations
A rapidly growing unicorn payments company, faced challenges managing payments across a complex and expanding ecosystem. Learn how we created a centralized solution to streamline data management, ensure compliance, and maintain trust with stakeholders.
Future-Proofing a Payments System for Scalable Growth
Our client, a rapidly-expanding payments company, needed to lay the groundwork for their next-generation payments platform. Their existing payments system was outdated and lacked the scalability and flexibility required for future growth. Learn how we built a façade around their legacy system to modernize their payment management processes without disrupting ongoing operations.
Think Big, Stay Grounded: Getting Started on an Organizational AI Journey
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CTO Insights: How Technology is Driving Change and Innovation in the Insurance Industry
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