challenge
The Head of Growth Marketing for a global payments company needed insight into how marketers were utilizing email contacts – specifically, what percentage of available contacts were emailed, how often and how early. The goal was to convert website visitors into active users for additional revenue growth. However, this exposed long-standing technical debt in their marketing systems. Without an upgraded platform to be able to better make sense of the data, they wouldn’t be able to increase sales conversions.
solution
To help our client achieve their sales goals, we:
results
The Head of Growth Marketing gained a clear and accurate view of their marketing email asset utilization, which had previously been a mystery. They quantified underutilization and set clear targets and goals for the team. Without the data transformations, SCD modeling and OLAP cube, generating insights would have been impossible due to the complexity of the required queries. The project, from requirements gathering to implementation and user acceptance, was completed in just 12 weeks, delivering significant value to the client’s global marketing operations.
Digital Transformation Catapults Global Retailer to $4 Billion Projected Revenue Boost
A leading international retailer with a multi-billion-dollar product roadmap faced significant challenges in their product development cycle. This led to a number of problems including the inability to ensure optimal ROI. Our client needed a partner to restructure their process and provide deeper insights into their product development cycle.
Ensuring 100% Data Accuracy for a Global Tech Company
Our client, a global technology company, needed to launch an internal revenue reporting system for ingesting and tracking federal revenue data. The project required coordination across a large number of teams, ERP systems and virtual desktops, with significant manual work needed to fix data issues. Learn how we helped.
Faster AI-Powered Mortgage Origination Process for Major Bank
A large bank’s mortgage origination department struggled with a time-consuming, labor-intensive application process. Reviewing and analyzing submitted documents took too long, leading to longer processing times and limiting how many applications Document Specialists could handle. The bank sought to automate the process to improve efficiency for both employees and customers. Learn how we helped.
Scaling Dropship Operations to Increase Customer Satisfaction for Global Retailer
Our international clothing and lifestyle client saw increased demand for larger items, but their retail stores lacked storage space. They needed a dropship system that used their warehouses for storage and integrated with their existing processes and inventory system. Learn how we helped.