challenge
The Head of Growth Marketing for a global payments company needed insight into how marketers were utilizing email contacts – specifically, what percentage of available contacts were emailed, how often and how early. The goal was to convert website visitors into active users for additional revenue growth. However, this exposed long-standing technical debt in their marketing systems. Without an upgraded platform to make better sense of the data, they wouldn’t be able to increase sales conversions.
solution
To help our client achieve their sales goals, we:
results
The Head of Growth Marketing gained a clear and accurate view of their marketing email asset utilization, which had previously been a mystery. They quantified underutilization and set clear targets and goals for the team. Without the data transformations, SCD modeling and OLAP cube, generating insights would have been impossible due to the complexity of the required queries. The project, from requirements gathering to implementation and user acceptance, was completed in just 12 weeks, delivering significant value to the client’s global marketing operations.
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