Rearchitected eCommerce Platform Increases Revenue, Stability and Speed

challenge

Critical Improvements Needed to Gain Additional Market Share

Prior to taking the company public, this leading automotive eCommerce site needed to make major improvements to its platform. They initially needed to speed up their development operation and improve their SEO, which would drive gains in market share. After completing this initial redesign and going public, they were looking to fully revamp their outdated architecture and move from on-premise to the Cloud (AWS). The new architecture needed to allow for third-party integrations, which were critical for the company to make acquisitions. Simultaneously, they needed to ensure that their legacy platform was properly maintained.

solution

A Lean and Flexible Cloud-based Environment

By utilizing Elixir on the AWS-enabled version of their website, our team was able to build a lean and flexible environment for our client’s platform. It also allowed them to optimize third-party solutions by using a vibrant API architecture. Due to the new architecture, the site is able to connect and utilize outside resources without adding too much complexity to the site’s infrastructure.

results

Performance and Speed Improvements, Key Acquisitions and JD Power Accolades

Our replatforming of the website took just eight months, rather than our client’s initial estimate of over a year. The new site could now be viewed from any device, was more user friendly and visually appealing, and showed a 15% improvement in performance speed. Traffic to the shopping section of their website increased YOY by 965% and received the number one ranking in JD Power for third party website satisfaction. The new platform also allows our client to more effectively make key acquisitions due to the ease of integration of technologies, enabling them to be more competitive in the marketplace.

Case Study

Apr 8, 2025

Enhanced Insights and Data-Driven Decision Making for Center Street Lending

Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.

Case Study

Apr 1, 2025

AI-Powered Predictions Drive Efficiency for Transportation & Logistics Company

For a global transportation & logistics client, predicting pickup volumes for their highest-tier and most urgent next day air delivery service was a challenge due to fluctuations in customer demand. Without precise predictions, planners would either over-allocate or under-allocate resources, negatively impacting our client’s efficiency and their customers’ satisfaction. They partnered with us to find a more reliable way to assist their route planners in optimizing daily dispatch schedules.

Case Study

Mar 27, 2025

Scalable Data Overhaul for Supply Chain Sustainability Company

The existing tech stack for a leader in sustainable supply chain and manufacturing intelligence lacked usability and accessibility, making it harder to provide comprehensive product insights for customers. Learn how we created an AI-ready data solution that could scale efficiently while minimizing manual processes.

Case Study

Mar 26, 2025

Using AI to Solve a Stadium’s Biggest Entry Headache

A major American stadium had been struggling with serious bag check bottlenecks after the introduction of new security policies. Our client needed to find a new way to screen bags that was efficient, consistent, and preserved the positive experience fans expect. Learn how we used AI to solve this challenge.

See All Case Studies

Rearchitected eCommerce Platform Increases Revenue, Stability and Speed

Critical Improvements Needed to Gain Additional Market Share

Sparq IT Blog Cookies Policy