Master Data Management Solution Boosts Cross-Selling for Additional Revenue Growth

challenge

Missing Sales Opportunities Due to Inaccurate Mastering

Our client, a growing B2B payments company, needed a more robust platform to identify and manage millions of historical payees and master new ones in real-time. To boost cross-selling and revenue growth, they required a solution to eliminate duplicate customer records, accurately master new ones and generate sales opportunities. Their current system’s shortcomings were leading to lost revenue, highlighting the need for a more effective monetization solution.

Key Outcomes

2.1 million payees mastered

30,000 duplicates identified

solution

Master Customers in Real-Time

Sparq built a comprehensive master data management (MDM) solution that could handle the high volume of payee data they processed daily. It provided real-time evaluation and management of payee records to ensure accuracy and efficiency. The solution also eliminated duplicate records, mastered new customer data and integrated seamlessly with Salesforce to generate actionable sales leads. The solution’s scalability, accuracy and real-time processing would help support their growth and monetization goals.

results

Increased Revenue Growth Opportunities

Implementing the Reltio MDM solution transformed the client’s ability to manage customer data. They can now evaluate and process over 100,000 payees daily in real-time, significantly improving data accuracy and operational efficiency. By eliminating duplicate records, the client now has a cleaner and more reliable customer database, enhancing their ability to cross-sell and monetize payees more effectively.

Want to learn more? Let’s talk.

Case Study

Apr 8, 2025

Enhanced Insights and Data-Driven Decision Making for Center Street Lending

Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.

Case Study

Apr 1, 2025

AI-Powered Predictions Drive Efficiency for Transportation & Logistics Company

For a global transportation & logistics client, predicting pickup volumes for their highest-tier and most urgent next day air delivery service was a challenge due to fluctuations in customer demand. Without precise predictions, planners would either over-allocate or under-allocate resources, negatively impacting our client’s efficiency and their customers’ satisfaction. They partnered with us to find a more reliable way to assist their route planners in optimizing daily dispatch schedules.

Case Study

Mar 27, 2025

Scalable Data Overhaul for Supply Chain Sustainability Company

The existing tech stack for a leader in sustainable supply chain and manufacturing intelligence lacked usability and accessibility, making it harder to provide comprehensive product insights for customers in the hospitality industry. Learn how we created an AI-ready data solution that could scale efficiently while minimizing manual processes.

Case Study

Mar 26, 2025

Using AI to Solve a Stadium’s Biggest Entry Headache

A major American stadium had been struggling with serious bag check bottlenecks after the introduction of new security policies. Our client needed to find a new way to screen bags that was efficient, consistent, and preserved the positive experience fans expect. Learn how we used AI to solve this challenge.

See All Case Studies

Master Data Management Solution Boosts Cross-Selling for Additional Revenue Growth

Missing Sales Opportunities Due to Inaccurate Mastering

Sparq IT Blog Cookies Policy