Innovative and Award-winning Digital Product

challenge

A Revolutionary Line of Business Calls for an Experienced Product Strategy Team

When the potential of your organization’s yet-to-be-launched product is so great that it’s the reason you’re being acquired by a multinational conglomerate, you need a partner who can quickly understand your business’s needs and get that product to market fast. This is exactly what happened for our Wisconsin-based client, who was looking to revolutionize the travel insurance industry with a completely digital product. At the time, if you wanted to purchase a travel insurance policy or file a claim, you’d have to do it over the phone, or in some cases, by mail. This new product was going to offer a much better customer experience on three different platforms: iOS, Android and web. Our client needed a partner with product strategy expertise that had experience developing innovative products with tight timelines and stringent requirements.

solution

Innovative Consumer-facing Application

Since this new line of business was going to be completely digital, it was imperative that we got the product and customer experience right. With a strict, tight timeline, our product strategy team wasted no time meeting with the executive team to get a thorough understanding of what the business goals were. Next, our team met with potential customers to start building personas and fleshing out what the buying cycle looks like.

Three teams were working simultaneously, developing native iOS, native Android and web-based versions of the product. They used native iOS for iOS deployment, Java for Android deployment and Javascript for the web side. There was also a team who built all of the underwriting engine that was based in Salesforce. In addition to staffing the three core development teams, we program managed the entire effort including additional client and partner teams.

results

Award-winning UX and Flexible, Modern Architecture

We deployed a brand-new product in three different environments that was intentionally developed to bring in new customers as quickly as possible. The work upfront from a discovery and design standpoint was really impactful and led to our product winning a Webby award, which is a prestigious award presented annually by the International Academy of Digital Arts and Sciences for excellence on the internet. Sparq’s modern architecture allowed our client to swap out underwriting systems mid-project with zero disruption to business and development efforts.

Case Study

Jan 20, 2025

Modernizing Business Intelligence Infrastructure with Azure and AI-Driven Solutions

A regional credit union had outgrown their current business intelligence system, which was an on-prem data warehouse that was both heavily reliant on manual processes and lacked scalability. This limitation created a backlog of essential reports needed for tasks such as loan prospecting and risk assessments, making it difficult for our client to understand their customers and develop tailored products to meet their needs. Learn how we helped.

Case Study

Jan 16, 2025

Discovery Workshop Empowers Transportation & Logistics Organization to Modernize Mission Critical Application

Our client, a nationwide transportation and logistics provider, had a legacy credit processing application that was not scalable and had error-prone, time-consuming inefficiencies that were adversely affecting employees and customers. They wanted a better understanding of how to move towards modernization with the least amount of risk involved. Learn how we helped.

Case Study

Jan 16, 2025

Modernized Application Provides Faster Time to Revenue for Nationwide Transportation & Logistics Company

A nationwide transportation & logistics client was struggling with a legacy application that was plagued by error-prone and time-consuming inefficiencies. This application was essential for winning new business, so its inefficiencies meant that our client wasn’t able to realize revenue as quickly. Learn how we created a modern, user-friendly product to help them achieve faster time to revenue.

Case Study

Jan 15, 2025

Centralized Reconciliation System Transforms Payments Company’s Treasury Operations

Our client, a rapidly growing unicorn payments company, faced challenges managing payments across a complex and expanding ecosystem. With operations spanning multiple platforms and payment methods, the decentralized nature of their payments data hindered their ability to achieve accurate reconciliation and meet stringent audit requirements. Learn how we created a centralized solution to streamline data management, ensure compliance, and maintain trust with stakeholders.

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Innovative and Award-winning Digital Product

A Revolutionary Line of Business Calls for an Experienced Product Strategy Team

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