challenge
When the potential of your organization’s yet-to-be-launched product is so great that it’s the reason you’re being acquired by a multinational conglomerate, you need a partner who can quickly understand your business’s needs and get that product to market fast. This is exactly what happened for our Wisconsin-based client, who was looking to revolutionize the travel insurance industry with a completely digital product. At the time, if you wanted to purchase a travel insurance policy or file a claim, you’d have to do it over the phone, or in some cases, by mail. This new product was going to offer a much better customer experience on three different platforms: iOS, Android and web. Our client needed a partner with product strategy expertise that had experience developing innovative products with tight timelines and stringent requirements.
solution
Since this new line of business was going to be completely digital, it was imperative that we got the product and customer experience right. With a strict, tight timeline, our product strategy team wasted no time meeting with the executive team to get a thorough understanding of what the business goals were. Next, our team met with potential customers to start building personas and fleshing out what the buying cycle looks like.
Three teams were working simultaneously, developing native iOS, native Android and web-based versions of the product. They used native iOS for iOS deployment, Java for Android deployment and Javascript for the web side. There was also a team who built all of the underwriting engine that was based in Salesforce. In addition to staffing the three core development teams, we program managed the entire effort including additional client and partner teams.
results
We deployed a brand-new product in three different environments that was intentionally developed to bring in new customers as quickly as possible. The work upfront from a discovery and design standpoint was really impactful and led to our product winning a Webby award, which is a prestigious award presented annually by the International Academy of Digital Arts and Sciences for excellence on the internet. Sparq’s modern architecture allowed our client to swap out underwriting systems mid-project with zero disruption to business and development efforts.
Ensuring 100% Data Accuracy for a Global Tech Company
Our client, a global technology company, needed to launch an internal revenue reporting system for ingesting and tracking federal revenue data. The project required coordination across a large number of teams, ERP systems and virtual desktops, with significant manual work needed to fix data issues. Learn how we helped.
Faster AI-Powered Mortgage Origination Process for Major Bank
A large bank’s mortgage origination department struggled with a time-consuming, labor-intensive application process. Reviewing and analyzing submitted documents took too long, leading to longer processing times and limiting how many applications Document Specialists could handle. The bank sought to automate the process to improve efficiency for both employees and customers. Learn how we helped.
Scaling Dropship Operations to Increase Customer Satisfaction for Global Retailer
Our international clothing and lifestyle client saw increased demand for larger items, but their retail stores lacked storage space. They needed a dropship system that used their warehouses for storage and integrated with their existing processes and inventory system. Learn how we helped.
Unlocking Actionable Intelligence Through Data Transformation
A global payments company needed insight into how marketers were utilizing email contacts so they could convert website visitors into active users for additional revenue growth. However, this exposed long-standing technical debt in their marketing systems. Learn how we built an upgraded platform so they could make better use of their data.