Fueling Growth: Transforming Freight Factoring with Modernized Platform

challenge

Customer-Facing Application in Need of New Features

As specialists in freight factoring, our client wanted to gain more market share by leveraging advanced technology. Their customer-facing application offered a base set of features such as invoice management and advances and carrier management for brokers. While this helped current customers orchestrate some of their back-office logistics, our client wanted to introduce even more functionality to gain additional customers and grow revenue. Their current resources were unable to keep up with the highly competitive speed of business and our client was concerned that without these technology upgrades, they’d start to lose customers.

solution

A Modernized Platform with Enhanced Usability

Our client’s current platform needed modernization and customer experience improvements, so we got to work overhauling the front end. We started migrating the application to utilize new microservices, including enhanced logging, that were previously developed for internal tools and applications. This allowed for business and technical flexibility, and security and scale moving forward. In addition to these upgrades, we also introduced a number of new features including:

Enhanced carrier management for brokers via usability and search
Branded fuel cards, which offered a loyalty program where customers could get discounts based on the tier they achieved.
The ability to track fuel usage
Mobile/web UI functionality
Security enhancements and penetration testing issue resolution

We added Google Analytics to thoroughly monitor customer usage, and our team effectively used customer feedback throughout the engagement to help implement business-critical fixes. We also provided important guidance and feedback regarding their software development process to help govern best practices for planning and execution.

results

Revenue Growth and Improved Customer Satisfaction

Customer acquisition has continued to grow as a result of Sparq’s work. Thanks to the enhanced usability and upgrades, we reduced data quality issues and increased the speed at which customers could process invoices, so they could get paid more quickly. The number of service calls to our client were also reduced, thereby saving them time and improving customer satisfaction. Thanks to the introduction of microservices, we lightened the load of our client’s internal team by making the portal more maintainable from a code and data perspective.

Case Study

Dec 11, 2024

Revolutionizing Cancer Research with Powerful Data Visualization

A world renowned research hospital with one of the largest laboratory testing facilities in the country needed to redesign their genetic research dashboard to support oncologists and hematologists in identifying key factors correlating to certain cancer types. Learn how we helped them work towards their goal of reducing the number of tests and panels needed to identify a timely and effective treatment plan for each patient.

Case Study

Dec 10, 2024

Unified Data Warehouse Drives Transformational Growth for Upscale Retailer

An upscale regional pet retailer had fragmented data sources across a number of systems, which was causing misinformation to be reported throughout the company. They needed a partner to consolidate and transform their data for a single source of truth to generate actionable insights.

Case Study

Dec 6, 2024

Debt Syndication Platform Provides Powerful Analytics for Capital Markets Division

A major American bank struggled with tracking their debt syndication pipeline in the investment grade, high yield and municipal bond markets. Their existing approach caused operational auditing issues across a number of teams. Learn how we streamlined deal collaboration and provided enhanced analytics.

Case Study

Nov 26, 2024

Digital Transformation Catapults Global Retailer to $4 Billion Projected Revenue Boost

A leading international retailer with a multi-billion-dollar product roadmap faced significant challenges in their product development cycle. This led to a number of problems including the inability to ensure optimal ROI. Our client needed a partner to restructure their process and provide deeper insights into their product development cycle.

See All Case Studies

Fueling Growth: Transforming Freight Factoring with Modernized Platform

Customer-Facing Application in Need of New Features

Sparq IT Blog Cookies Policy