Customer Experience Transformation Positions FinTech Platform for High Growth

challenge

Platform Needs Modernization to Meet Growth Goals

After being acquired by a private equity firm, our client, a FinTech company specializing in automated invoice-to-payment accounts receivable (AR) solutions, had aggressive growth targets they needed to meet. Their current product was limited in its UI/UX design flexibility and their customers were asking for more advanced filters and views of AR data and reports. They were using time-consuming manual processes in order to view and manipulate data, which wasn’t serving the needs of its customers. Without a modernized platform, our client would likely not be able to expand and meet their new growth goals.

Key Outcomes

Higher

Customer Retention & Acquisition

82%

Year-over-Year Bookings

solution

Enhanced UI/UX and More Scalable Technology

In order to combat our client’s current limited data filtering capabilities and the inflexibility that the Ruby on Rails technology offered, we delivered a brand-new UI components library based in React. It served as a foundation for functionality that’s easily adapted into each new application of views, sorting and filtering. By modernizing with React, it gave the platform scalability, increased speed and a huge performance boost. It also interacted better with the newly enhanced UI and offered a more seamless touchpoint by eliminating non-value-added clicks, selections and other steps that created an undesirable customer experience. This allowed users to receive their data faster and with greater accuracy than they could previously, as well as keep all actions in the application instead of having to export to Excel to get the result they needed. We also implemented a new Agile product management delivery process with our client, so they could accelerate development with more frequent release schedules.

results

UI/UX Expertise Shapes Client’s Internal Team

After completion of this work, a major growth barrier was removed for our client. The product was now easier and faster to use, while improving overall functionality. In addition, by implementing a product management delivery process and introducing Agile principles, our client was able to extend the use of the components library and continue its implementation after we transitioned off of the engagement. Our expertise in UI/UX also led to our client naming one of our colleagues as their interim Director of UI/UX, who went on to hire a full-time Director, defined the UI/UX process within our client’s product area and then hired, trained and coached the new UI/UX team members.

Case Study

Dec 11, 2024

Revolutionizing Cancer Research with Powerful Data Visualization

A world renowned research hospital with one of the largest laboratory testing facilities in the country needed to redesign their genetic research dashboard to support oncologists and hematologists in identifying key factors correlating to certain cancer types. Learn how we helped them work towards their goal of reducing the number of tests and panels needed to identify a timely and effective treatment plan for each patient.

Case Study

Dec 10, 2024

Unified Data Warehouse Drives Transformational Growth for Upscale Retailer

An upscale regional pet retailer had fragmented data sources across a number of systems, which was causing misinformation to be reported throughout the company. They needed a partner to consolidate and transform their data for a single source of truth to generate actionable insights.

Case Study

Dec 6, 2024

Debt Syndication Platform Provides Powerful Analytics for Capital Markets Division

A major American bank struggled with tracking their debt syndication pipeline in the investment grade, high yield and municipal bond markets. Their existing approach caused operational auditing issues across a number of teams. Learn how we streamlined deal collaboration and provided enhanced analytics.

Case Study

Nov 26, 2024

Digital Transformation Catapults Global Retailer to $4 Billion Projected Revenue Boost

A leading international retailer with a multi-billion-dollar product roadmap faced significant challenges in their product development cycle. This led to a number of problems including the inability to ensure optimal ROI. Our client needed a partner to restructure their process and provide deeper insights into their product development cycle.

See All Case Studies

Customer Experience Transformation Positions FinTech Platform for High Growth

Platform Needs Modernization to Meet Growth Goals

Sparq IT Blog Cookies Policy