challenge
A global payments company wanted to increase the percentage of prospects and users eligible for their promotional emails to boost sales conversions. However, they struggled to identify who in their system could receive these emails but wasn’t, and needed to understand why. Varying global laws around email consent and the risks of violating spam regulations, such as fines and reputational damage, complicated the issue. Our client needed a partner with the data analysis expertise to translate the legal department’s complex mixture of geographic and consent requirements into clear identification of missed marketing opportunities among millions of website visitors.
solution
After analyzing why new sign-ups were excluded from nurture email programs, we launched an experiment to change the consent procedure in the most neglected region. To track the impact and future experiments, we built a data exploration platform and monitoring dashboard. This analytics platform allowed the client to easily identify factors preventing contacts from being emailed, enabling rapid action to expand marketing reach.
results
The new dashboard revealed a nine-point increase in opt-in rates in the affected region during the first month, a 15% lift compared to the historic rate. This project demonstrates how data-driven approaches can help improve marketing reach, while still maintaining regulatory compliance. The team’s methodical approach— analysis, experimentation and measurement—, provides a strong foundation for future improvements in consent collection and email marketing.
Ensuring 100% Data Accuracy for a Global Tech Company
Our client, a global technology company, needed to launch an internal revenue reporting system for ingesting and tracking federal revenue data. The project required coordination across a large number of teams, ERP systems and virtual desktops, with significant manual work needed to fix data issues. Learn how we helped.
Faster AI-Powered Mortgage Origination Process for Major Bank
A large bank’s mortgage origination department struggled with a time-consuming, labor-intensive application process. Reviewing and analyzing submitted documents took too long, leading to longer processing times and limiting how many applications Document Specialists could handle. The bank sought to automate the process to improve efficiency for both employees and customers. Learn how we helped.
Scaling Dropship Operations to Increase Customer Satisfaction for Global Retailer
Our international clothing and lifestyle client saw increased demand for larger items, but their retail stores lacked storage space. They needed a dropship system that used their warehouses for storage and integrated with their existing processes and inventory system. Learn how we helped.
Unlocking Actionable Intelligence Through Data Transformation
A global payments company needed insight into how marketers were utilizing email contacts so they could convert website visitors into active users for additional revenue growth. However, this exposed long-standing technical debt in their marketing systems. Learn how we built an upgraded platform so they could make better use of their data.