Boosting Email Marketing Reach Through Data-Driven Optimization

challenge

Complex Dataset Needs Clarity

A global payments company wanted to increase the percentage of prospects and users eligible for their promotional emails to boost sales conversions. However, they struggled to identify who in their system could receive these emails but wasn’t, and needed to understand why. Varying global laws around email consent and the risks of violating spam regulations, such as fines and reputational damage, complicated the issue. Our client needed a partner with the data analysis expertise to translate the legal department’s complex mixture of geographic and consent requirements into clear identification of missed marketing opportunities among millions of website visitors.

solution

Monitoring Dashboard for Better Insights

After analyzing why new sign-ups were excluded from nurture email programs, we launched an experiment to change the consent procedure in the most neglected region. To track the impact and future experiments, we built a data exploration platform and monitoring dashboard. This analytics platform allowed the client to easily identify factors preventing contacts from being emailed, enabling rapid action to expand marketing reach.

results

Increase in Opt-in Rates

The new dashboard revealed a nine-point increase in opt-in rates in the affected region during the first month, a 15% lift compared to the historic rate. This project demonstrates how data-driven approaches can help improve marketing reach, while still maintaining regulatory compliance. The team’s methodical approach— analysis, experimentation and measurement—, provides a strong foundation for future improvements in consent collection and email marketing.

Want to learn more? Let’s talk.

Case Study

Apr 8, 2025

Enhanced Insights and Data-Driven Decision Making for Center Street Lending

Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.

Case Study

Apr 1, 2025

AI-Powered Predictions Drive Efficiency for Transportation & Logistics Company

For a global transportation & logistics client, predicting pickup volumes for their highest-tier and most urgent next day air delivery service was a challenge due to fluctuations in customer demand. Without precise predictions, planners would either over-allocate or under-allocate resources, negatively impacting our client’s efficiency and their customers’ satisfaction. They partnered with us to find a more reliable way to assist their route planners in optimizing daily dispatch schedules.

Case Study

Mar 27, 2025

Scalable Data Overhaul for Supply Chain Sustainability Company

The existing tech stack for a leader in sustainable supply chain and manufacturing intelligence lacked usability and accessibility, making it harder to provide comprehensive product insights for customers in the hospitality industry. Learn how we created an AI-ready data solution that could scale efficiently while minimizing manual processes.

Case Study

Mar 26, 2025

Using AI to Solve a Stadium’s Biggest Entry Headache

A major American stadium had been struggling with serious bag check bottlenecks after the introduction of new security policies. Our client needed to find a new way to screen bags that was efficient, consistent, and preserved the positive experience fans expect. Learn how we used AI to solve this challenge.

See All Case Studies

Boosting Email Marketing Reach Through Data-Driven Optimization

Complex Dataset Needs Clarity

Sparq IT Blog Cookies Policy