challenge
Our client, a large multinational technology company, promotes its cutting-edge retail technology to various partners, technology centers, industry groups and potential clients. This group uses technology to drive personalized, omni-channel retail campaigns that engage potential and existing customers across their buying journey. Retailers have long struggled to maximize the value of the data they collect, as it can be fragmented and it often fails to deliver insights into customer behavior. That ineffectual data use then becomes a significant roadblock to delivering exceptional customer experiences. Our client wanted to educate its audience on how to remove this roadblock.
solution
We partnered with our client to articulate a path to modernizing the data estate with Azure Synapse Analytics. To do this, we addressed the following:
results
As a result of our work, our client experienced a lift in sales conversion rates and enhanced ROMI (return on marketing investment). They also improved customer experiences in retail stores through effective merchandising and could now deliver the right product recommendation at the right time to the right customer via intelligent segmentation. They were able to provide personalized experiences that drove acquisition and high value purchases for online customers, while also improving inventory management and the ability to stay ahead of consumer trends. Now, our client’s marketing, sales and service professionals can leverage a unified 360ᴼ customer view.
Ensuring 100% Data Accuracy for a Global Tech Company
Our client, a global technology company, needed to launch an internal revenue reporting system for ingesting and tracking federal revenue data. The project required coordination across a large number of teams, ERP systems and virtual desktops, with significant manual work needed to fix data issues. Learn how we helped.
Faster AI-Powered Mortgage Origination Process for Major Bank
A large bank’s mortgage origination department struggled with a time-consuming, labor-intensive application process. Reviewing and analyzing submitted documents took too long, leading to longer processing times and limiting how many applications Document Specialists could handle. The bank sought to automate the process to improve efficiency for both employees and customers. Learn how we helped.
Scaling Dropship Operations to Increase Customer Satisfaction for Global Retailer
Our international clothing and lifestyle client saw increased demand for larger items, but their retail stores lacked storage space. They needed a dropship system that used their warehouses for storage and integrated with their existing processes and inventory system. Learn how we helped.
Unlocking Actionable Intelligence Through Data Transformation
A global payments company needed insight into how marketers were utilizing email contacts so they could convert website visitors into active users for additional revenue growth. However, this exposed long-standing technical debt in their marketing systems. Learn how we built an upgraded platform so they could make better use of their data.