challenge
SendEngage’s CEO Justin Tinkle, an entrepreneur with a sales background, was looking to build a comprehensive solution tailored to meet the diverse needs of marketing and sales professionals. Tinkle identified that B2B cold email campaigns have less than a 5% reply rate and reached out to us with the idea of a solution that made a mass approach easier. Not having someone with an engineering background in their initial team, SendEngage needed a partner that could provide product-centered development services, but also a team that he could trust to prioritize and manage the tasks correctly to bring his vision to life. He chose us for our expertise and adaptability.
solution
We assembled a team with skills from our development, design, SRE, Product Delivery and QA studios. The engagement started in a technical discovery process; the logic behind the platform’s massive size was built based on this initial research and the team’s desire to perfect it so the app can work smoothly. Our UX/UI professionals pitched in to design the right experience and define the startup brand by creating its logo, color palette and other details that feed both the application and its landing page.
results
The solution has launched to its first users; it’s a solid platform that includes different integrations to be usable with different email providers, customizable campaigns creation tools, contact management features and a dashboard to easily visualize the campaigns’ performance. As soon as a potential lead is identified over the campaigns, the platform hands it off to a sales representative via CRM integration or by email, keeping the pipeline alive and in constant growth. We are currently exploring AI implementations to identify positive feelings toward the campaigns’ content faster and more accurately.
New Trading Desk Enables Continued Growth for Top 10 US Bank
Following the merger of two major financial institutions, our client—a top 10 US bank—needed to expand their suite of offerings to attract new Fortune 500 clients and increase their competitive advantage. Learn how our expertise in complex capital market solutions helped us establish a state-of-the-art trading desk to fuel future growth.
Centralized Reconciliation System Transforms Payments Company’s Treasury Operations
A rapidly growing unicorn payments company, faced challenges managing payments across a complex and expanding ecosystem. Learn how we created a centralized solution to streamline data management, ensure compliance, and maintain trust with stakeholders.
Future-Proofing a Payments System for Scalable Growth
Our client, a rapidly-expanding payments company, needed to lay the groundwork for their next-generation payments platform. Their existing payments system was outdated and lacked the scalability and flexibility required for future growth. Learn how we built a façade around their legacy system to modernize their payment management processes without disrupting ongoing operations.
Reimagining the User Experience for a Top 10 US Bank
A top 10 US bank recognized the need to improve the user experience within their Corporate & Investment Bank’s operations. They lacked a clear definition of their diverse user base and struggled to design intuitive interfaces and experiences that met the specific needs of different user groups. Learn how we created a single source of truth that would drive user adoption.