challenge
SendEngage’s CEO Justin Tinkle, an entrepreneur with a sales background, was looking to build a comprehensive solution tailored to meet the diverse needs of marketing and sales professionals. Tinkle identified that B2B cold email campaigns have less than a 5% reply rate and reached out to us with the idea of a solution that made a mass approach easier. Not having someone with an engineering background in their initial team, SendEngage needed a partner that could provide product-centered development services, but also a team that he could trust to prioritize and manage the tasks correctly to bring his vision to life. He chose us for our expertise and adaptability.
solution
We assembled a team with skills from our development, design, SRE, Product Delivery and QA studios. The engagement started in a technical discovery process; the logic behind the platform’s massive size was built based on this initial research and the team’s desire to perfect it so the app can work smoothly. Our UX/UI professionals pitched in to design the right experience and define the startup brand by creating its logo, color palette and other details that feed both the application and its landing page.
results
The solution has launched to its first users; it’s a solid platform that includes different integrations to be usable with different email providers, customizable campaigns creation tools, contact management features and a dashboard to easily visualize the campaigns’ performance. As soon as a potential lead is identified over the campaigns, the platform hands it off to a sales representative via CRM integration or by email, keeping the pipeline alive and in constant growth. We are currently exploring AI implementations to identify positive feelings toward the campaigns’ content faster and more accurately.
Want to learn more? Let’s talk.
Sparq Transforms Strategic IT Operations for 3PL
When a leading 3PL needed to free up their internal engineering teams for growth initiatives, we stepped in with seamless, scalable support. By managing over 30 essential applications across their ecosystem, Sparq helped reduce operational strain, improve performance, and save the client $250,000 annually.
Aligning Data and Teams to Meet a Critical Retail Deadline
Facing a critical reporting deadline, this global athletic apparel brand’s FP&A team needed an enhanced structure to guide decisions during peak season. Learn how we brought clarity, connection, and speed so they could deliver insights when they mattered most.
Scaling Global Retail Brand Operations with Digital Asset Management System
A global athletic apparel brand was losing time and momentum managing creative assets across a number of disconnected tools. Teams couldn’t reliably find, share, or reuse content, which slowed delivery and made it hard to maintain consistency at scale. They needed a secure, unified system that could keep up with a global brand and actually help their teams move faster.
Enhanced Insights and Data-Driven Decision Making for Center Street Lending
Center Street Lending provides smarter loans for residential real estate investors in 42 states. Their internal teams relied on visualizations to make data-driven decisions within their loan programs, but their data sources were fragmented and not automated. Learn how we helped establish a single source of truth for streamlined communication between stakeholders and teams, while improving the accuracy and accessibility of key organizational metrics and KPIs.