challenge
A top 10 US bank recognized the need to improve the user experience within their Corporate & Investment Bank’s operations. They lacked a clear definition of their diverse user base and struggled to design intuitive interfaces and experiences that met the specific needs of different user groups. This resulted in inefficient workflows and suboptimal user satisfaction, leading employees to seek out information from multiple sources and individuals. They wanted to create a single source of truth that would drive user adoption.
solution
Our Ideation and Design Thinking process provided the bank with valuable insights into their user base and actionable designs for improved interfaces. We helped them:
results
The implementation of persona-driven insights and user-centric designs delivered significant improvements for the bank:
This transformation highlights how understanding the unique needs of diverse user groups can unlock significant value for financial institutions. By partnering with us, the bank not only reimagined their user experience but also established a scalable framework for future innovation in their operations.
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