Creating Data-Driven Marketing Insights for Mobile Telecom Company

challenge

Disparate Data Sources Not Providing Enough Insight

Our mobile telecommunications client sought to analyze marketing effectiveness by tracking overall spend, conversion rates and campaigns performance across all lines of business. This would enable faster decision-making, improved operational efficiency and optimized marketing spend. However, their existing manual processes were inefficient and weren’t equipping them with the right information. They needed a data expert who could transform their metrics into actionable insights.

solution

Personalized Dashboards

To enhance our client’s analytics, we built Power BI dashboards for each major business division. These dashboards generate personalized reports for executives, operations teams, sales and more, using a unified design that aligns with the company’s internal reporting structure.

results

Cost Savings, Optimized Spending

The new dashboards significantly reduced busy work, as employees no longer need to manually pull data from multiple sources, resulting in substantial cost savings. The client now makes more informed decisions and optimizes marketing spend with the insights provided. Thrilled with the results, they now partner with us exclusively for data analytics engagements.

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Creating Data-Driven Marketing Insights for Mobile Telecom Company

Disparate Data Sources Not Providing Enough Insight

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