challenge
Our client, a growing B2B payments company, needed a more robust platform to identify and manage millions of historical payees and master new ones in real-time. To boost cross-selling and revenue growth, they required a solution to eliminate duplicate customer records, accurately master new ones and generate sales opportunities. Their current system’s shortcomings were leading to lost revenue, highlighting the need for a more effective monetization solution.
solution
Sparq built a comprehensive master data management (MDM) solution that could handle the high volume of payee data they processed daily. It provided real-time evaluation and management of payee records to ensure accuracy and efficiency. The solution also eliminated duplicate records, mastered new customer data and integrated seamlessly with Salesforce to generate actionable sales leads. The solution’s scalability, accuracy and real-time processing would help support their growth and monetization goals.
results
Implementing the Reltio MDM solution transformed the client’s ability to manage customer data. They can now evaluate and process over 100,000 payees daily in real-time, significantly improving data accuracy and operational efficiency. By eliminating duplicate records, the client now has a cleaner and more reliable customer database, enhancing their ability to cross-sell and monetize payees more effectively.
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