Better Customer Experiences and a Lift in Sales Conversion Rates Thanks to Modernized Data Estate

challenge

Fragmented Data Not Providing Enough Customer Insights

Our client, a global tech company, promotes its cutting-edge retail technology to various partners, technology centers, industry groups and potential clients. This group uses technology to drive personalized, omni-channel retail campaigns that engage potential and existing customers across their buying journey. Retailers have long struggled to maximize the value of the data they collect, as it can be fragmented and it often fails to deliver insights into customer behavior. That ineffectual data use then becomes a significant roadblock to delivering exceptional customer experiences. Our client wanted to educate its audience on how to remove this roadblock.

solution

Azure Solution for Modernized Data

We partnered with our client to articulate a path to modernizing the data estate with Azure Synapse Analytics. To do this, we addressed the following:

How to use customer insights to map, match and merge customer data to create unified customer profiles
How to use the AI functionality of Azure Synapse for product recommendations and predict volume of store visits
How to use Power BI dashboards to make better decisions using historical, real-time and predictive data

results

Higher Sales Conversion Rates, Better Customer Experiences

As a result of our work, our client experienced a lift in sales conversion rates and enhanced ROMI (return on marketing investment). They also improved customer experiences in retail stores through effective merchandising and could now deliver the right product recommendation at the right time to the right customer via intelligent segmentation. They were able to provide personalized experiences that drove acquisition and high value purchases for online customers, while also improving inventory management and the ability to stay ahead of consumer trends. Now, our client’s marketing, sales and service professionals can leverage a unified 360ᴼ customer view.

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Better Customer Experiences and a Lift in Sales Conversion Rates Thanks to Modernized Data Estate

Fragmented Data Not Providing Enough Customer Insights

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