challenge
Abitab is a leading company in the payment and financial management industry. One of their services is a digital identity platform, where users can securely log in and complete paperwork, payments and more online. The initial version of this solution wasn’t easy to use and user satisfaction was low. Abitab sought our help to improve all aspects of the platform and turn it into a robust and highly competitive solution. Identifying and understanding the existing platform’s problems was key for starting this project; we were aware that our client was losing many users to an alternative platform in the market, so it was important to learn what the other digital ID solutions were offering to be able to build a solution that could become the users’ top choice.
solution
Our work was integral: on one side, we worked on the redefinition of all user flows, which was improved and iterated according to user feedback and information gathered in usability testing. We also improved the technical robustness of the application, both in the mobile and the web version of the solution. One of our highlights to the case was adding facial recognition, which was used to certify the users’ identities with more accuracy. This allowed the client to offer users a whole new set of online functionalities backed by legal requirements of digital identity, such as tax management and more. By doing this, we were able to bypass the competition and create a platform that our client’s users could trust with such sensitive information.
results
In the first phase of the project, we standardized processes and adapted the existing users’ environments to make sure they were all using the solution according to new legal requirements. Now, we are working to ensure that all new clients joining the platform use the new solution from the very beginning. We are also adding more user levels, which will require different authentication processes and will unlock different sets of functionalities according to how safe the login and authentication has been for each person. In the design area, we have received positive feedback from both our client and the platform’s users. We are looking forward to further improvement on the solution, always using feedback and adapting to the client’s growing and changing needs.
New Trading Desk Enables Continued Growth for Top 10 US Bank
Following the merger of two major financial institutions, our client—a top 10 US bank—needed to expand their suite of offerings to attract new Fortune 500 clients and increase their competitive advantage. Learn how our expertise in complex capital market solutions helped us establish a state-of-the-art trading desk to fuel future growth.
Centralized Reconciliation System Transforms Payments Company’s Treasury Operations
A rapidly growing unicorn payments company, faced challenges managing payments across a complex and expanding ecosystem. Learn how we created a centralized solution to streamline data management, ensure compliance, and maintain trust with stakeholders.
Future-Proofing a Payments System for Scalable Growth
Our client, a rapidly-expanding payments company, needed to lay the groundwork for their next-generation payments platform. Their existing payments system was outdated and lacked the scalability and flexibility required for future growth. Learn how we built a façade around their legacy system to modernize their payment management processes without disrupting ongoing operations.
Reimagining the User Experience for a Top 10 US Bank
A top 10 US bank recognized the need to improve the user experience within their Corporate & Investment Bank’s operations. They lacked a clear definition of their diverse user base and struggled to design intuitive interfaces and experiences that met the specific needs of different user groups. Learn how we created a single source of truth that would drive user adoption.