challenge
As specialists in freight factoring, our client wanted to gain more market share by leveraging advanced technology. Their customer-facing application offered a base set of features such as invoice management and advances and carrier management for brokers. While this helped current customers orchestrate some of their back-office logistics, our client wanted to introduce even more functionality to gain additional customers and grow revenue. Their current resources were unable to keep up with the highly competitive speed of business and our client was concerned that without these technology upgrades, they’d start to lose customers.
solution
Our client’s current platform needed modernization and customer experience improvements, so we got to work overhauling the front end. We started migrating the application to utilize new microservices, including enhanced logging, that were previously developed for internal tools and applications. This allowed for business and technical flexibility, and security and scale moving forward. In addition to these upgrades, we also introduced a number of new features including:
We added Google Analytics to thoroughly monitor customer usage, and our team effectively used customer feedback throughout the engagement to help implement business-critical fixes. We also provided important guidance and feedback regarding their software development process to help govern best practices for planning and execution.
results
Customer acquisition has continued to grow as a result of Sparq’s work. Thanks to the enhanced usability and upgrades, we reduced data quality issues and increased the speed at which customers could process invoices, so they could get paid more quickly. The number of service calls to our client were also reduced, thereby saving them time and improving customer satisfaction. Thanks to the introduction of microservices, we lightened the load of our client’s internal team by making the portal more maintainable from a code and data perspective.
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